Social networking has grown into a natural part of everyone's daily lives. According to Nielsen Online, 10% of time spent on the Internet was devoted to blogs and other social networking websites in 2008 (Facebook, Twitter, etc.). Today, Facebook alone has over 300 million active users. Over the years, these users have developed hundreds of acronyms to make their social networking easier and faster. One of which, WTF (what the... you get the picture), had been the acronym for a well reknown lobbying coalition in Wisconsin.
According to Journal Sentinel in Milwaukee, the employees of Wisconsin Tourism Federation "couldn't possibly have predicted how the Internet would change the lingo." After thirty years of dedicated service to the tourism industry, the business finally gave into temptation and changed their name to the Tourism Federation of Wisconsin (TFW). A spokesperson for TFW said that they didn't want it to detract from their mission. No longer will preteens be able to giggle every time one of the businesses' commercials airs on television.
I personally find it amazing how much social networking has changed the world I live in. Ten years ago, if someone abbreviated a cliche phrase, I would have been dumbfounded. However, our fast-paced society is always seeking faster and easier ways to communicate. I wonder what social networking will be like 10 years from now...
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